Suzuki Auto PH's Market Share Hits Record High In 2020

Suzuki Auto PH’s Market Share Hits Record High In 2020

While Suzuki Philippines increased its market share in 2020, its overall automotive sales are down by as much as 35 percent.

Suzuki Philippines Inc. (SPH) achieved an impressive year-end performance of 6.3 percent market share in the automotive industry. With the Ertiga, Carry, and all-new S-Presso making its way into Filipino homes as their dependable partner on the road, these top-selling Suzuki models are sure to make more waves this 2021 along with Suzuki’s upcoming new offers set to impress the Philippine market. 

“We in Suzuki Philippines are proud to share this achievement to everyone who supported us and continue to make Suzuki their choice when it comes to automobiles. The past year is proof that we remain relentless in our goal to give the Filipino people quality driving experience. With the new year upon us, we assure our customers that we will continue to be unwavering in our commitment to provide top-quality products and commendable service as we all thrive this 2021,” says SPH Vice President and General Manager for Automobile Division, Keiichi Suzuki.

“Last year posed unexpected turnout of events across different industries, and we are humbled to have been able to thrive and achieve new landmark events including ground breaking ceremonies for dealerships soon to rise and even a virtual opening for a newly-opened dealership in Marikina and Clark. This year, we are ready to provide customers with more options to answer to their expectations in driving in comfort.” ends Mr. Keiichi Suzuki. 

The Ertiga, Carry, and all-new S-presso come in as the customers’ favorites making them Suzuki’s top selling vehicles. The three models make up 50 percent of Suzuki’s total sales for the said year. The Suzuki Ertiga accounts for 24% of overall sales, while the Carry accounts for 14 percent of the brand’s overall sales. Lastly, the all-new S-Presso, which was launched the same year, claiming 13 percent of Suzuki’s overall sales.

With 15,515 units sold last year, Suzuki Philippines ended 2020 with its highest recorded market share in SPH history, though its overall sales are down by 35 percent when compared to its 2019 sales figures of 23,919 units. Last year’s occurrences were unforeseen by different businesses and industries. However, brands such as Suzuki Philippines has proven that so long as there is a will to move forward and strive for the good of the community by offering quality products and service, hope and bouncing back is nothing short of an achievable feat.

The introduction of the all-new S-Presso and all-new XL7 in the local market was also one of Suzuki’s highlights last year–two models with different personalities and offerings on their own.

Last year, SPH took to its digital resources to ensure that they are available and within reach to their customers. Launching services such as online auto loan features in their website, online test drive bookings, and virtual showrooms, comfort and efficiency have been the center of Suzuki’s customer service. It is also during last year when Suzuki has taken its much-anticipated annual Virtual Autofest digitally, making sure that Suzuki fans are still able to experience the excitement of the celebration within the confines of their home.

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