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Chery Auto PH Increases Prices Due To DTI’s Safeguard Measures

Chery Auto Philippines announces its new prices for its vehicles due to the safeguard tariffs being implemented by the DTI.

Addressing consumer concerns about higher prices resulting from the safeguard duties on imported automobiles, Chery Auto Philippines has announced the new prices for its line of Tiggo crossovers and SUVs.

“In compliance with the Department of Trade and Industry’s Department Administrative Order (DAO) imposing a provisional safeguard tariff on certain imported passenger cars and light commercial vehicles, Chery Auto Philippines will be adjusting its prices accordingly,” announced Rommel Sytin, Chery Auto Philippines President.

The DTI ordered the imposition of a provisional safeguard measure on cars and LCVs after it found higher vehicle imports are causing serious injury to the domestic motor vehicle manufacturing industry in its evaluation of the petition filed by the Philippine Metalworkers Alliance.

Under the Safeguard Measures Act, the government can impose safeguard measures in the form of tariffs to provide relief to the local industry when there is a serious threat or injury from increased imports of similar products.

As specified by the new ruling, each Chery Tiggo vehicle now comes with a P78,400 (P70,000 + VAT) price increase.

The new prices of the Chery Tiggo 2, Tiggo 5x, Tiggo 7, and Tiggo 8 are as follows:

Tiggo2 Tiggo2 M/T P773,400
Tiggo2 A/T P848,400
Tiggo2 Two-Tone P863,400
Tiggo5x Tiggo5x M/T P896,400
Tiggo5x A/T P938,400
Tiggo5x A/T Luxury P1,028,400
Tiggo7 Tiggo7 A/T P1,273,400
Tiggo7 A/T Pro P1,276,400
Tiggo8 Tiggo8 A/T Luxury P1,358,400
Tiggo8 A/T Luxury EX P1,418,400

Last month, Chery Auto Philippines displayed its growing momentum in the local automotive market by exceeding its January sales targets. The positive result came from a combination of factors led by the growing awareness of the new brand and the extraordinary value from its feature-packed crossovers.

Chery Auto Philippines boasts of its industry-leading warranty and PMS programs: a 10-year/1 million-km engine warranty, a 5-year general warranty, and a free full preventive maintenance service (PMS) for 3 years.

The stylish and feature-packed Tiggo 7 Pro was just introduced last January 27 but quickly sold out its initial batch within 30 days from launch. The number of deposits and pre-orders for the upcoming new shipment, expected to arrive this March, is fast growing.

Other factors that contributed to the strong sales are the attractive easy-on-the-budget financing packages given support by Chery’s bank partners, the availability of Chery’s EC Mobile Home Service, and the fast-growing nationwide network of Chery dealers, which now total 23 dealerships.

Equally compelling reasons to buy a Chery is the company’s EC Mobile Home Service, which enables a fully trained and health protocol-compliant service crew to perform maintenance and repairs on any Chery model in the comfort and safety of your own home — much appreciated at this time of the pandemic.

Another useful tool in this time of social distancing is the Chery Auto PH App, which works with both Apple and Android phones. The Chery Auto PH app functions as a digital showroom where customers can check out Chery’s vehicle models and their specs, see the list of all Chery dealerships nationwide, request and schedule a test drive, book an appointment for car maintenance and repair, order spare parts, inquire about specific Chery models, and request for a quotation for the Chery model they are interested in. The Chery Auto PH App also has a rewards program where users earn points for using the app to purchase a vehicle, refer a friend and schedule a service.

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