Bermaz Auto Philippines Inc., the exclusive distributor of Mazda vehicles and parts in the country, has reported a 38 percent sales improvement in the first half of 2021 compared to the same period last year. Because of the growing popularity of the Mazda crossover lineup, the CX-9, CX-8, CX-5, CX-30, and CX-3 nameplates made up 60 percent of Mazda’s total sales.
Mazda’s premium five-seater crossover, the CX-5, surged ahead in the lineup with a 38 percent increase in sales in the last six months versus the same period in 2020. The two premium three-row crossover models—the Mazda CX-8 and CX-9—likewise had an immense contribution to the brand’s notable share in the premium crossover market.
Mazda’s flagship seven-seater model, the Mazda CX-9, recorded a 100 percent increase in sales during the first half of 2021 compared to the same period last year. Meanwhile, the brand’s family three-row premium crossover, the Mazda CX-8, posted a 50 percent growth in its first-half performance in 2021.
Based on consolidated industry reports up to June this year, the Mazda CX-8 is the best-selling seven-seater crossover for models priced above P2 million, while the flagship Mazda CX-9 comes in second after the CX-8 in this category. The combined share for both the Mazda CX-8 and Mazda CX-9’s first-half performance in this premium crossover segment is at 63%. The increased demand for both models in the last six months shows the public’s acceptance of both models as superior premium crossovers.
“The three-row CX-9 and CX-8 continue to make strong inroad into large households and management executive segments, offering unmatched premium quality and performance typical of more expensive luxury brands at a much more accessible price level,” explains Steven Tan, President and CEO of Mazda Philippines. “Combined with a comprehensive 5 Years Free Service Plan and an award-winning customer service network, the CX-9 and the CX-8 are the best three-row crossovers for your money.”
Tan adds: “The 5 Years Free Service Plan, a standard package that is included in all new Mazda vehicles, has brought a new level of ownership satisfaction to the customers from the start of the pandemic last year. I have heard from customers that the free service plan completes the premium experience of owning a Mazda—a premium product with class-leading driving and ownership experience.”
In addition to the crossovers, the Mazda MX-5 roadster has continued to win the heart and love of Filipino automotive enthusiasts. The MX-5 has led the open-top two-door sports car segment in popularity in the first half of 2021. “We are thrilled with the joy and happiness this little sports car brings to the community,” Tan says.