On September 2, 2021, J.D. Power, the world’s leading consumer insight and market research firm, officially released the 2021 China New Vehicle Initial Quality Study (IQS). In the ranking of Chinese brands, Changan Auto is the top among Chinese brands and the seventh among the overall industry with a score of PP100 (202). Surpassing many joint venture and Chinese brands, it once again proved Changan Auto’s excellent product quality.
The IQS is described as one of J.D. Power’s flagship joint industry studies in China and globally. The study clearly divides the new vehicle quality issues into two major categories: poor design and malfunction/inoperability. Specific diagnostic issues include 218 problem points in nine categories (exterior body, interior body, driving experience, configuration/handling/dashboard, infotainment system, air conditioning, seats, powertrain and driver assistance).
The 2021 China New Vehicle IQS is based on real-world feedback from 34,158 vehicle owners who purchased their vehicles between June 2020 to March 2021. The study covers 264 models from 58 brands, with data collected in 70 major Chinese cities between December 2020 and May 2021. The study focused on the quality issues experienced by owners of new vehicles between two and six months of ownership, with new vehicle quality expressed as the average number of problems per 100 vehicles (PP100), with lower scores indicating fewer problems and better quality.
The study shows that compared to 2020, Chinese brands have improved in all brand image elements, especially in reputation and environmental protection, with the highest improvement of ten percentage points each. As the No. 1 in new vehicle quality among Chinese brands, Changan Auto, with a proud score of PP100(202), not only leads other Chinese brands across the board, but also compares favorably with Audi (207 of PP100), Volvo (208 of PP100) and Land Rover (211 of PP100) among luxury car brands.
These are the full results of the 2021 China New Vehicle IQS: