Porsche is proud to announce that it has sold 301,915 in 2021, 11 percent higher than in 2020, and it’s also their highest-ever figure in history. This news comes just shortly after another luxury brand, Rolls-Royce, announced record-breaking sales last year. Even more surprising, the Porsche Taycan is now the brand’s best-selling vehicle that isn’t an SUV, which means that Porsche customers are now ready for an electric future.
Every single global sales region contributed, with the largest increases recorded on the American continent. China continues to be the largest single market for Porsche.
“Despite the challenges posed by the semi-conductor shortage and the disruption caused by the Covid-19 pandemic we have been working hard to enable more customers than ever before to fulfill their dream of owning a Porsche,” says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Demand remains high and our order books are looking very robust, so we start 2022 full of momentum and confidence in all regions of the world.”
The models with the highest demand in 2021 were again the brand’s SUVs, led by the Macan compact luxury SUV. 88,362 customers became Macan owners. The midsize Cayenne followed in second place with 83,071 vehicles.
The all-electric Porsche Taycan saw an outstanding increase: a total of 41,296 units, which is more than double the number of deliveries compared to the previous year. The sports car icon, the 911, was also handed over to more customers than ever before with 38,464 deliveries. The Panamera saw 30,220 deliveries. The 718 Boxster and 718 Cayman were delivered to 20,502 customers.
Porsche increased its deliveries in all sales regions worldwide. Growth was especially strong in the USA, where 22 percent more vehicles were delivered than in the previous year. In total, 70,025 U.S. customers bought a model from the extensive product range. Across the Americas, Porsche made 84,657 deliveries, also representing an increase of 22 percent.
China remains the largest single market for the sports car manufacturer and recorded an excellent overall result in 2021 with an increase of eight percent over an already record year of 2020. In total, 95,671 vehicles were delivered to Chinese customers despite the challenges posed by supply bottlenecks. Overall, there were 131,098 deliveries in the Asia-Pacific, Africa, and Middle East region, which is eight percent more than in 2020.
Demand has also risen in the home market of Germany with 28,565 vehicles delivered, representing an increase of nine percent. In total, 86,160 vehicles were handed over to customers in Europe–seven percent more than in 2020.
The high rate of electrified cars was of particular note. Around 40 percent of Porsche vehicles delivered in Europe in 2021 were electrified: either plug-in hybrids or all-electric cars. “The overall result is very promising and shows the strategy to further electrify our fleet is working and is in line with demand and the preferences of our customers. At the same time, unit sales are not the decisive factor for us. Rather, we want to stand for exclusive and unique customer experiences and will continue to expand these worldwide,” says Detlev von Platen.