A little over a year ago, French automaker Peugeot announced its brand shifting into a new direction by unveiling a new logo. Shortly after this, the all-new, second-generation Peugeot 308 was launched as the first vehicle to wear the new crest logo. Founded in 1850, the company has already undergone ten logo revisions, and it’s now the turn of Peugeot Philippines to unveil the brand’s new image and logo.
With this brand relaunch, the French automaker is also changing distributorships for the third time. From Columbian Autocar Corporation, operations will now be taken over by Astara, a Spain-based conglomerate. Surprisingly, the Philippines is the only ASEAN presence of this Spanish company. It also operates in other countries in Europe and South America.
Leading the charge will be its managing director, Raoul Picello. To further increase the French automaker’s presence in the Philippines, it will be opening seven more dealerships nationwide on top of its existing five dealer locations in Pasig, Quezon Avenue, Iloilo, Alabang, and Pampanga.
In line with the brand’s new logo and direction, the French automaker will capitalize on the digital space to increase brand awareness. Finally, Peugeot will also be bringing in their latest line of vehicles, the first of which will be the new 5008 seven-seater SUV. Priced at P2,260,000, this seven-seater unibody SUV is sourced from Malaysia in order to take advantage of the regional manufacturing that will make Peugeots more competitively priced.
Apart from the 5008, more Peugeots are coming into the Philippines. It’s safe to say that the all-new 2008 and refreshed 3008 SUVs will also make their way here, both of which also have a production line in Malaysia.