Ford Philippines delivered robust sales in the first quarter of the year, with sales reaching 4,634 units led by the Ford Ranger and Ford Territory.
On a monthly performance, retail sales reached 1,931 units in March or a 13 percent increase from March of last year. Leading the month’s sales is the Ford Territory, which posted its best-ever retail sales in March with 904 units, or a 51 percent increase from a year ago.
With its strong retail performance in the previous quarter and in the previous month, the Ford Territory remained the leader in the small SUV segment, with an average quarterly market share of 54 percent and a 63 percent market share in March.
“We are off to a great start this year as we see the growing popularity of our Ford vehicle lineup among our customers, particularly the Ford Territory which continues to be one of the best-selling SUVs in the market today,” says Mike Breen, managing director, Ford Philippines. “With the easing of travel restrictions and increased demand for safe mobility, we are optimistic that we will maintain the momentum in the next quarter together with our Ford dealers nationwide.”
The Ford Territory also reached its 10,000th customer milestone at the end of the first quarter, with sales reaching 10,758 units since its launch in August 2020. Ford’s small SUV first achieved its 5,000th sales milestone in June last year, then celebrated its 8,000th sales milestone in November.
“Our 10,000th Ford Territory sales milestone is truly an outstanding feat and would not be possible without the immense support from all Ford Territory owners. We are very excited for what’s to come for the Ford Territory in the country, and we look forward to seeing more Filipino customers own the moment with the Ford Territory.”
Ford Philippines is set to sustain its momentum with the launches of the next-generation Ford Ranger and next-generation Ford Everest in the second half of the year, alongside new customer service innovations that will enhance the ownership experience.