Ford Philippines sustained its strong sales after posting double-digit growth in its year-to-date and quarterly retail performance.
Year-to-date sales grew by 10 percent to 16,244 vehicles compared to a year ago with the Ford Ranger and Ford Territory leading the sales for the first nine months. Sales for the Ford Ranger increased by 12 percent to 7,484 units, while the Ford Territory continued its retail momentum with sales growing by 29 percent to 6,430 units. The Ford Territory retained its leadership in the small SUV segment with a 52 percent market share.
On a quarterly performance, vehicle sales rose by 50 percent in the third quarter of the year from a year ago to 7,288 vehicles. Comparing it with the previous quarter this year, vehicle sales also posted a growth of 69 percent.
Ford Philippines also posted its highest monthly retail performance for the year in September, with sales rising by 62 percent to 2,896 units sold, driven by strong sales for the next-generation Ford Ranger at 1,311 units, Ford Territory at 812 units, and next-generation Ford Everest at 723 units.
“We thank our customers for their continued patronage of the Ford brand, as well as our dealers for their solid partnership in bringing our vehicles closer to more customers nationwide,” shares Mike Breen, Managing Director of Ford Philippines. “Launching our next-gen vehicles in the last quarter definitely gave our retail performance a big boost, and we are definitely encouraged to sustain the momentum as we near the end of the year with more exciting offers and services for our customers.”
It was during the third quarter when Ford Philippines officially welcomed the arrival of the next-generation Ford Ranger and Ford Everest to beef up its product portfolio and keep up with the growing demand for pickup trucks and SUVs in the market. The development of both next-gen vehicles started with customers in mind, with Ford teams spending time with consumers around the world to identify exactly what they were looking for in a pick-up truck and in an SUV.