Peugeot continues its hyper-growth trajectory as the fastest-growing auto brand in the Philippines with soaring year-over-year sales and successive dealer openings since its re-launch in January.
At the close of November, Peugeot achieved 297% year-over-year growth – a new record for the brand in the country. The phenomenal growth is attributable to the huge customer demand for its four new nameplates: 2008, 3008, 5008, and Traveller Premium, which were all launched this year.
The French lion brand also remains on track with its dealership expansion as it continues to open new showrooms and service facilities in key cities across the country. Recently, Peugeot led back-to-back inaugurations of two new showrooms in the Visayas: Peugeot Cebu and Peugeot Negros.
“Customer response to our brand has truly been remarkable since re-launching in January, proving that more and more Filipinos are drawn to the allure of driving a Peugeot. We’re also making great progress with opening new showrooms and service facilities in partnership with our dealers, which is key to enhancing the ownership experience of our customers,” said Maricar Parco, brand head of Peugeot for the Philippines.
The brand-new Peugeot dealerships in Cebu and Negros were officially opened to the public on December 5 and 8, respectively. Owned and operated by the Gateway Group, both outlets reflect Peugeot’s new global dealership design concept, making them the first flagship dealerships in the Visayas to proudly show the rebranded Peugeot Lion shield.
Peugeot Cebu’s 481 square meter facility is situated along Gorordo Avenue, Cebu City, and has a capacity of three vehicles in its showroom and three car bays in its service area.
Peugeot Negros is a 520-square-meter property located at Zone 15, National Highway, Barangay Matabang, Talisay City and features a four-vehicle showroom and a two-car service bay.
With its newly opened outlets in Cebu and Negros, Peugeot today operates seven dealerships across the country. Other locations include Alabang, Pasig and Quezon Avenue in Metro Manila; Pampanga in North Luzon, and Davao in Mindanao. Three more are slated to open before the years ends: Balintawak and Manila Bay in Metro Manila, Santa Rosa in Laguna, and Bocaue in Bulacan. Additional locations are expected in Q1 2023.
Peugeot is also set to roll out a number of sales and service programs beginning January 2023 in line with its efforts to become the preferred auto brand of Filipinos who want to elevate their dayto-day driving experience to a new level of modernity and sophistication.
“We are bringing back our Easy Own Program next month, which is a great and attractive bank financing program for customers looking to purchase a Peugeot. We are also excited to launch our Emergency Roadside Assistance program to give our customers added peace of mind while driving their Peugeot vehicle on the road,” added Parco.
Peugeot is managed in the Philippines by Astara, one of the biggest automotive distributors and mobility companies in the world. In the last 11 months, the company has made significant progress on accelerating the revival of the brand in the market by providing customers with European-grade premium vehicles that Peugeot is known the world over for. The brand is also focusing its efforts on enhancing the consistency and reliability of its after-sales services across all its dealerships.
Parco further added, “Everything we do, every experience we offer, epitomizes the power of allure. It is what draws our customers to buy our vehicles, and it is what will keep them coming back as customers for life.”