What was once a male-dominated sector of society, the automotive industry now has an increasing amount of women filling more prominent roles. Take for example Tomiko Takeuchi, Mazda’s first female Chief Engineer who played a prominent role in the development of the MX-30. There’s also Chika Kako, who also became the Chief Engineer for the Lexus UX. In the field of automotive journalism, that’s also thankfully the case, and there’s no truer statement than that when we found out that Genevieve “Gen” Tiu is now part of the jury of the Women’s World Car of the Year.
Gen Tiu, who is a producer and writer at CarGuide.PH and a columnist at The Philippine Star with her section called “Drive and Doodles”, brings with her a thorough experience of the automotive industry. She and her family is involved in the automotive aftermarket business retailing and distributing car accessories and car care products such as SONAX, PIAA, and Little Trees, just to name a few. Combined with the diverse vehicles she has already driven through the years, Gen Tiu is a valuable addition to the Women’s World Car of the Year and we are definitely proud of her accomplishment.
The Women’s World Car of the Year was established in 2009 by New Zeland-based female automotive journalist Sandy Myhre. The award-giving body’s aim is not to judge a vehicle based on a woman’s preferences, but to give women a voice in the automotive industry. Just recently, a popular pickup that’s sold in the Philippines called the Ford Ranger has been recognized by the all-female award-giving body as their Best Pickup and 4×4.