As you probably now know at this point, Velocità Motors, Inc. (VMI), the company under San Miguel Corporation (SMC), now handles the distributorship of Ferrari in the Philippines. Under VMI’s leadership, Chairman and President Ramon S. Ang, who is also President and CEO of SMC will elevate the Italian supercar brand’s customer and aftersales service that such a prestigious brand deserves and more.
Naturally, thanks to Mr. Ang’s passion for cars, he and his team will be the perfect candidate for handling a brand such as Ferrari. VMI’s sister company, SMC Asia Car Distributors, Corp. (SMC ACDC), which is the distributor of BMW and BMW Motorrad in the Philippines, has taken the German luxury brand to new heights by significantly improving aftersales services and thus, leading to the brand leading the luxury segment in terms of sales.
Does that mean we can expect the best in customer service with a brand such as Ferrari? Absolutely. For one, Mr. Ang has confirmed that VMI will also service Ferraris that are bought through gray market dealerships and those that were shipped from abroad by their owners. For a certain amount, the cars will be registered and will then be honored at its flagship showroom.
For now, a temporary showroom is located along EDSA Greenhills, but a permanent showroom is being built in Connecticut St., San Juan City, which will include an expansive showroom and full-service facilities. It is expected to be operational in the coming months, to provide industry-leading customer brand journeys. This dealership is located right in front of RSA Motors Greenhills.
“This is a partnership we are extremely proud of and very excited about–becoming the official distributor of the iconic, highly-revered, globally-recognized, and well-loved brand, Ferrari. This also benefits our Filipino workforce, who will be exposed to the highest levels of engineering, performance, design, quality, and customer service. I have no doubt they will be up to the task of carrying the name of this world-class brand,” Ang said.
Dieter Knechtel, President, Ferrari Far East & Middle East also expressed confidence in the brand’s continued growth, especially under the visionary leadership of VMI Chairman and President Ramon S. Ang. He says, “This partnership is a milestone in the history of Ferrari in the Philippines, and we would like to warmly welcome Velocità into our Ferrari family as the new exclusive importer and distributor. The Philippines is a market that we strongly believe in, one that is important to the future growth of Ferrari in the region. We are very happy to have found a strong local partner in VMI.”
“We firmly believe that VMI will be able to deliver enhanced ownership experiences to our community of passionate Ferrari clients in the Philippines, including the creation of a dedicated space like a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love for the brand, and connecting to the world of Ferrari,” he added.