The 2024 Toyota Century SUV has just been unveiled, making this the first time that the Century nameplate has been offered in an SUV body style. The Century is Toyota’s answer to established European ultra-luxury cars like the Rolls-Royce Phantom, and as the world continues to show its love for SUVs, the creation of this ultra-luxury SUV was pretty much inevitable.
To make a statement, we first have to talk about how the Century SUV looks. If you’ve already imagined a Century sedan having chunkier proportions and an even more assertive look, then you’re off to a good start. The Century SUV carries over the sedan’s regal and stately looks, but in a body that offers a raised driving position and better vertical interior room. Also, we can’t help but think that it looks so much like a Rolls-Royce Cullinan, too.
As expected, the 2024 Toyota Century SUV’s stately looks work well in a tall body style. The vehicle looks imposing with its quad-LED headlights and taillights, but the overall aesthetic remains tastefully restrained. Interestingly, while not included in Toyota’s press kit, a GRMN model was shown during the launch. If you can recall, GRMN is the pinnacle of the Toyota Gazoo Racing hierarchy. Unfortunately, any details surrounding whatever performance upgrades it has have not been revealed. Will this be Akio Toyoda’s new chariot? The dude currently has the world’s only Century GRMN sedan, after all.
Moving inside, the new Century SUV’s interior surfaces are highly customizable to the customer’s wants and desires, though Toyota has not yet revealed the various material and upholstery options that customers can select. In terms of tech, there’s a large infotainment system that runs Toyota’s latest software along with a 12.3-inch fully digital instrument cluster. There’s also an immaculately-tuned surround sound system, though Toyota did not reveal the speaker count of its manufacturer.
Luxury cars like this Century SUV are highly customizable, but Toyota is going as far as offering two choices for the rear door configuration. At launch, the conventional hinged doors will be offered, but powered sliding rear doors, just like in an MPV, will eventually be offered soon.
While the 2024 Toyota Century is one huge beast, it wasn’t designed to accommodate seven people. Instead, this is strictly a four-seater. Thick sound-deadening as well as noise-reducing laminated glass help make this SUV extremely quiet and refined. Oh, and taking a page out of the Cullinan book, the Century SUV’s passenger compartment is completely separate from the cargo area.
In terms of powertrain, the 2024 Toyota Century SUV is only available with a 3.5-liter V6 plug-in hybrid powertrain. Though details have not yet been revealed, it is highly likely that it will have the same figures as the recently unveiled Lexus TX 550h+, which means it could produce 406 horsepower. This drives all four wheels via an e-CVT.
The 2024 Toyota Century SUV will be produced at the Tahara plant in Japan. With a monthly production limit of 30 vehicles for the Japanese market, it seems unlikely that this vehicle will be exported outside Japan.