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All-New Audi A1 Sportback Is A Small Luxury Car With Big Ambitions (With Video)

Audi A1 puts on a more angular and sharper suit.

Audi has unveiled the all-new Audi A1 Sportback, sporting a significantly different look compared to its predecessor, as well as more standard technologies that aim to make it a formidable fighter in the small luxury car segment.

From the outside, it looks significantly less rounded and a lot more aggressive than its predecessor. The A1 continues to use Audi’s singleframe grille shaped in a hexagonal fashion, while the three slits under the hood are made to pay tribute to the legendary Audi Sport Quattro. The car can be specified to have a contrasting roof color, which also includes the A-pillar. The C-pillar, meanwhile, remains in its body color, which taken as a whole, gives the Audi A1 a striking side profile. At the back, the Audi A1 features a very aggressive set of lower rear bumper design details, and angularly-shaped LED tail lights. The model we see here is the A1 with the S Line package, which is fitted with options that range from Matrix LED headlights, sportier bodywork, 18-inch alloy wheels, and larger front intakes.

The unique styling continues inside as Audi has given the A1 a completely different interior design, with better materials and finishes. All variants are equipped as standard with Audi’s Virtual Cockpit digital instrument cluster, which in the A1’s case, is a 10.25-inch TFT LCD screen that replaces the analog gauges. Working together with the Virtual Cockpit is Audi’s MMI infotainment system, which is the same touch-screen based version from the Audi A8. As standard, the MMI radio features an 8.8-inch touch screen display, while the MMI navigation plus features a larger 10.1-inch touch screen display. The optional connectivity package adds Apple CarPlay and Android Auto, as well as an additional two USB ports. Additionally, the A1 can be fitted with a Bang & Olufsen sound system.

Powering the Audi A1 are a plethora of turbocharged petrol engines that have three or four cylinders. The range kicks off with the 1.0-liter three cylinder, while higher spec models will feature a 1.5 and 2.0-liter four cylinder engines. Audi has not revealed any figures yet, though they confirmed that power outputs will range from 93 hp to 197 hp. Power is sent through a 6-speed manual or a 7-speed DSG dual clutch transmission.

The Audi A1 can be fitted with three different suspensions, with the sport suspension and sport suspension with adaptive dampers being the optional features. Also, the Audi A1 can be fitted with a Performance Pack, which is highlighted by its bigger brakes, measuring 12.3-inches up front and 10.7-inches at the back.

As always, these new vehicles comes standard with a slew of active safety and convenience features that range from adaptive cruise control, park assist, and speed limit warning.

The Audi A1 will go on sale in Europe this summer.

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