You Most Likely Won't Die In Or Due To Any Honda Vehicle By 2050

You Won’t Die In Or Due To Any Honda Vehicle By 2050

Honda announcing its plans ma in creating a future wherein there will be zero fatalities involving any Honda vehicle by 2050.

Honda recently announced its ambitions for its advanced future safety technologies. The company is currently developing for the realization of a society where everyone sharing the road will be liberated from the risk of traffic collisions and enjoy the freedom of mobility with total peace of mind.

Honda will strive to attain its goal of realizing “zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050” utilizing two key technologies. One is the world’s first artificial intelligence (AI)-powered “Intelligent Driver-Assistive Technology” providing assistance that is suited to the ability and situation of each individual to reduce driving errors and risks, helping the driver achieve safe and sound driving.

The second one is the “Safe and Sound Network Technology” which connects all road users, both people and mobility products, through telecommunications, making it possible to predict potential risks and help people avoid such risks before collisions actually occur.

For the pursuit of a collision-free society, Honda will expand the introduction of Honda SENSING 360, a recently announced omnidirectional safety and driver-assistive system, to all models to go on sale in all major markets by 2030. Moreover, Honda will continue working to expand the application of a motorcycle detection function and further enhance the functions of its advanced driver assistance systems (ADAS).

Furthermore, Honda also will continue to make progress in expanding the application of motorcycle safety technologies and offering of safety education technologies (Honda Safety EdTech). Through these initiatives, Honda will strive to reduce global traffic collision fatalities involving Honda motorcycles and automobiles by half by 2030.

In addition to technologies to understand human behavior and conditions, which Honda has amassed to date, the “Intelligent Driver-Assistive Technology” unveiled today, the world’s first such technology, uses ADAS sensors and cameras to recognize potential risks in the vehicle’s surroundings, which enables AI to detect driving risks. At the same time, AI will determine optimal driving behavior on a real-time basis and offer assistance suited to the cognitive state and traffic situations of each individual driver.

With the next-generation driver-assistive functions currently under research and development, Honda will strive to offer the new value of “error-free” safety and peace of mind which are suited to the driving behavior and situation of each individual driver and keep them away from any potential risks.

With this technology, Honda will advance the conventional driver assist which helps the driver avoid risk while it is occurring to the AI-powered driver assist which will keep the driver away from the risks and strive to completely eliminate human errors, which are the cause of over 90% of traffic collisions.

To realize a “collision-free” mobility society for all road users, Honda is striving to realize a “cooperative safety society” where the utilization of telecommunication technologies will enable everyone sharing the road to be connected and coexist.

With the “Safe and Sound Technology,” information about potential risks in the traffic environment, which are detected based on information obtained from roadside cameras, onboard cameras, and smartphones, will be aggregated in the server to reproduce that traffic environment in the virtual space. In that virtual space, in consideration of the conditions and characteristics of each individual road user, the system predicts/simulates the behaviors of road users at high risk of a collision. Then, the system derives the most appropriate support information to help the road users avoid risks.

Such support information will be communicated intuitively to automobile drivers, motorcycle riders, and pedestrians through “cooperative risk HMI (human-machine interface),” which will make it possible for the system to encourage road users to take action to avoid a collision before it happens.

Aiming for real-world implementation of this technology after 2030, Honda will build the system and complete verification of effectiveness in the first half of the 2020s, then accelerate industrywide and public-private collaboration with an aim to standardize the technology in the second half of the 2020s.

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