Ford Philippines delivered a strong retail performance in the first quarter of 2024, driven by continued growing demand for its vehicle line-up led by the Ranger, Everest, and Territory. This is amid challenging market conditions for the first quarter of 2024, mainly driven by higher interest rates and fluctuating inflation which affects the purchasing capability of Filipino buyers.
Retail sales rose 28 percent from a year ago to 7,531 vehicles sold for the first three months of 2024. The Ford Ranger remained Ford’s top-selling vehicle, with sales growing by 33 percent from last year to 3,290 vehicles. The Ranger also retained its leadership in the 4×4 pickup segment with 2,166 units sold.
The Ford Everest sustained its sales momentum from 2023, recording a 96 percent growth from last year to 2,713 vehicles sold for the first quarter of 2024.
The Ford Territory also maintained its top position in the small SUV segment with sales reaching 1,433 units for the first three months of the year.
“We are off to a strong start in 2024 and we thank our customers for their trust and loyalty, as well as our dealers and partners for their support to enhance the ownership experience,” shares Mike Breen, managing director, Ford Philippines. “The second quarter will be a busy period for us as we continue to enrich the Filipino mobility lifestyle with our segment-leading vehicles and innovative service offerings.”
Enhancing the Ownership Experience
As part of its commitment to enhance the ownership experience, Ford introduced in April the Territory 5-Star Care Package, which allows customers getting the Territory Titanium to enjoy complimentary 5-year scheduled service plan (SSP) and 5-year emergency roadside assistance on top of the standard 5-year warranty and a P20,000 cash discount.
The SSP is a prepaid plan that protects customers from future parts and labor price increases on their periodic maintenance service (PMS). Meanwhile, Ford’s emergency roadside assistance gives owners access to 24/7 support, nationwide towing coverage, minor on-site repairs, and other services. With Ford’s warranty, customers get access to a comprehensive service protection plan that covers parts and labor to repair over 1,000 key components.
The Territory Titanium X variant is also available with a P20,000 cash discount from April 1 to 30, 2024, on top of the standard 5-year warranty.
Ford Philippines also launched its Battery Program where customers can enjoy competitively-priced battery packages that start at P6,300. On top of this, customers can also get free labor on installation and extended warranty of up to 24 months. The program is available on EcoSport, Everest, Fiesta, Focus, Ranger, and Territory until June 30, 2024.
Expanding North American-Built Vehicle Line
As the Ford Explorer continues to gain popularity among customers, Ford Philippines is set to refresh and expand its North American-built vehicle line-up with the launch of the new Mustang in May and the new Bronco very soon. A sneak peek at the new Mustang took place last April 17 during the Mustang’s 60th anniversary. Customers can reserve the Explorer, new Mustang and new Bronco exclusively on Ford’s online reservation portal via ford.to/ReserveToday.
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